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Why ABM?

Creates higher ROI

A B2B marketing strategy must be measurable. Statistics show that ABM drives higher ROI than other types of marketing activities. Through Account based marketing, your organisation towards clear ROI and measure results.

Personalised to your audience

ABM takes Personalised marketing strategies to a new level by engaging decision makers needs and concerns and moving them through the buyer’s journey. This shows your commitment to their organization and increases the chances they will acquire your services.

Shortens the Sale Journey

ABM (Account based marketing) is a proven way for B2B marketers to generate qualified leads at a greater rate than other marketing methods, allowing sales teams to spend less time on nurturing leads that won’t convert.

What Is Account-Based Marketing (ABM)?

ABM stands for “Account-based marketing”, which is the art of the B2B marketing strategy that uses highly targeted, personalized campaigns to win over particular business accounts. Rather than relying on blanket campaigns that are meant to appeal to an entire market. In short, ABM marketing strategy focuses on identifying which company accounts that match your ideal clients and targeting the key decision-makers at those companies with personalized messages and content through your marketing and advertising campaigns rather than applying traditional targeting methods to campaigns.

When it comes to closing a deal, it’s rarely a single person making the decision. (With enterprise deals in particular). Account-based marketing flips the traditional inbound marketing funnel on its head. So instead of publishing blog post after blog post and blasting email lists with content created for a mass audience, ABM marketing best practices revolve around creating content and crafting experiences for particular people from particular accounts. Account-based marketing puts a strong emphasis on quality outreach and relationship-building.

Instead of marketing to the masses and hoping something clicks, with ABM, you start with targeting individuals based on a set of criteria, you identify which companies match your ideal clients and then you market directly to the key decision-makers at those companies.

You identify the biggest opportunities at the beginning and then proactively go after them.

How Does It Work?

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Identify Accounts

Identifying which accounts (i.e. companies) you want to sell to or gain as clients is the first step in Account-based marketing. This process is similar to creating a buyer persona, but instead of identifying people based on general characteristics (e.g. age, position, business needs, etc.), you create a list of companies you want to target.

Identify Accounts

Identifying which accounts (i.e. companies) you want to sell to or gain as clients is the first step in Account-based marketing. This process is similar to creating a buyer persona, but instead of identifying people based on general characteristics (e.g. age, position, business needs, etc.), you create a list of companies you want to target.

Create and Execute Marketing Plans Campaigns

Once you’ve identified the accounts (and the key people) you want to target, the next step in Account-based marketing strategy is to market to them.

This involves creating marketing campaigns with ideal accounts and material targeted to decision-makers at your desired accounts with precise digital advertising that will attract, improve response rates to sales outreach, and move them down the funnel. This can include personalizing landing pages, drip-email campaigns, best-in-class account display ads, and LinkedIn advertising campaigns.

Create and Execute Marketing Plans Campaigns

Once you’ve identified the accounts (and the key people) you want to target, the next step in Account-based marketing strategy is to market to them.

This involves creating marketing campaigns with ideal accounts and material targeted to decision-makers at your desired accounts with precise digital advertising that will attract, improve response rates to sales outreach, and move them down the funnel. This can include personalizing landing pages, drip-email campaigns, best-in-class account display ads, and LinkedIn advertising campaigns.

Measure Results

The final step is measuring the marketing success of your account-based campaigns. This requires analyzing different metrics than those you would use for traditional marketing activities. These metrics would be the total Influence on pipeline, revenue, deal velocity, and contract value. Metrics such as clicks, impressions, and page views don’t paint an accurate picture of the true success (or failure) or your ABM initiatives.

Measure Results

The final step is measuring the marketing success of your account-based campaigns. This requires analyzing different metrics than those you would use for traditional marketing activities. These metrics would be the total Influence on pipeline, revenue, deal velocity, and contract value. Metrics such as clicks, impressions, and page views don’t paint an accurate picture of the true success (or failure) or your ABM initiatives.

How will we help you

Expertise

We consciously take time to understand your business model and it’s core audience, we deliver a big picture digital strategy approach that adapts and grows as you do.

Dedicated Manager

Leaving you free to focus on what you do best, running your business knowing you are in good hands with our talented team handling your digital marketing.

Transparent Reporting

As the best digital marketing company in Gurgaon we take pride in the level of detail we incorporate in our easy to understand reports and honest conversations about where your campaign is at and where it’s going.

Guarantee Results

We consciously take time to understand your business model and it’s core audience, we deliver a big picture digital strategy approach that adapts and grows as you do.
“My vet clinic went from having just a few customers, to getting more new customers with the help of Cobiro and their marketing services”
– Simon Mogensen, Small Vet Clinic

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Frequently Asked Questions

What is digital marketing?

Digital marketing is a very broad term that involves all the marketing channels used to promote your business using Internet-connected electronic devices, namely computers, smartphones, and tablets. Digital marketing focuses on various channels such as search engines,  social media, email, websites, and apps to connect with prospects and customers.

How can Digital Marketing Services help in growing your business?

Having a strong and planned digital presence and strategies will help you in many ways. Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable. It will also shorten your buyer’s journey by presenting the right offers to them at the right time. With digital marketing from the best digital marketing company in Gurgaon, you can engage with your audience and allow them to know you personally which can help to create brand loyalty too. 

As a leading digital marketing company in Gurgaon what are the digital marketing services provided by The SEO Agency?

Digital marketing refers to promoting your brand using various digital channels such as search engines, websites, social media, email, and mobile apps. We provide a lot of digital marketing services in Gurgaon which include Google Ads services (Google shopping ads, google display and search ads), Youtube ads, Facebook marketing, website design and development along with specialization in SEO (search engine optimization), ABM (account-based marketing) and comprehensive digital marketing planning for brands.

How do you keep up to date with industry changes?

In the world of digital marketing things change very rapidly and as a leading digital marketing company in Gurgaon we ensure that we are always on top of these fast-paced changes with continuous training for self-learning and consistent professional development. It’s the best way to ensure we’re delivering industry-leading service and keep ourselves updated.

Why should we hire a digital marketing agency rather than doing it in-house?

Digital Marketing as a skill requires out of the box thinking, strategic planning, knowledge of marketing tactics which together work to create a digital marketing strategy. works. Finding and keeping good talent can be one the biggest challenges a brand can face when planning to undertake in house digital marketing efforts whereas if you with a digital marketing agency you get a package deal of talent. You will generally get more for your money by going with an agency. That’s why a professional digital marketing company in Gurgaon is required to help you grow digitally.

How do you create digital marketing strategies for businesses?

As an experienced digital marketing company in Gurgaon we understand that every brand is different and accordingly the kind of digital marketing strategy that will be required also differs. Digital Marketing Strategies include a series of activities that help you achieve your goals for various channels like paid, earned, and owned media. Depending on your business goals, your strategies might vary. We first deep dive into understanding your business and its needs, then accordingly brainstorm and create a detailed digital marketing strategy unique to your business.