What Is Digital Marketing Strategy

What Are Online Marketing Strategies & How to Launch Yours in 2020

In the event that you need to develop your business’ online presence, you should build up an effective digital marketing strategy. A  digital marketing strategy framework will assist you with growing your organization by driving more significant traffic to your page and getting more leads that transform into conversions. What is a digital marketing strategy, however, and how would you even make one? In this post, we’ll jump into what an online marketing strategy is and how you can assemble an effective digital marketing plan.

So, What Is A Digital Marketing Strategy?

A digital marketing strategy is defined by a progression of actions that use online advertising channels to accomplish different objectives. Channels can incorporate owned, paid, and earned media. A digital marketing action plan permits you to develop and launch your online marketing methodology with success. No two online marketing methodologies are similar, though. Your business will have a one of a kind methodology that meets your requirements and includes a blend of approaches. A strong digital marketing plan that highlights the following objective types: 

  • Short-term
  • Medium-term
  • Long-term

Defining numerous kinds of objectives permits you to build up a superior plan for your business. You can make short and medium-term goals that help push you towards accomplishing your long term objectives, for instance.

What Is The Difference Between Digital Marketing Campaigns And Digital Marketing Strategies? 

At the point when you find out about what a digital marketing strategy is, you may think about whether digital marketing campaigns are something very similar. Digital campaigns and digital marketing strategies are not similar to each other. Digital campaigns are what you use to accomplish the objectives of your digital marketing strategies. If you want to utilize digital campaigns effectively, you have to make a digital strategy. Your online strategies will assist you in building effective and vital digital campaigns. A first-class Internet marketing strategy will assist you with getting significant leads and income for your business. There are various types of digital marketing strategies either you can create a holistic plan comprising of all channels or leverage individual types of digital marketing modules like search engine marketing(Google search ads, Google display ads, Google shopping ads), search engine optimization, social media marketing, influencer marketing, etc. It is always better to have an integrated online marketing strategy in place.

How To Create An Effective Online Marketing Strategy? 

Since you now understand what a digital marketing plan is, you can begin making one for your business. 

1.Create Buyer Personas: 

If you want to make an effective digital marketing strategy, you should know who you’re focusing on. You can’t have a fruitful methodology if you don’t have the foggiest idea who needs your products or services. The most ideal approach to set up who is in your intended target group is to make buyers personas. Buyer personas will be personas that speak to the individuals interested in your business. Most organizations have several types of individuals interested in their products or services. Making personas encourages you to see each kind of individual that needs to purchase your products or services. Building a solid marketing strategy begins with definite and detailed purchaser personas. In the event that you know who your ideal client is, you can target them in a manner that interests them. Base your purchaser personas off current client information. Research your audience and survey them to become familiar with them. You need to put together your purchaser persona with respect to genuine information to guarantee that you don’t make any inappropriate presumptions about your audience.

2. Set Your Goals: 

If you are making a digital marketing action plan, it’s vital that you have goals. You can’t make an action plan without recognizing what you need to accomplish. By defining objectives for your campaign, you’ll realize what you need to achieve with digital marketing. Concentrate on short, medium, and long term objectives. Your objectives ought to line up with your business’ objectives. Regardless of whether it’s to procure a specific amount of conversions or acquire a particular number of leads, you’ll need to set key objectives that assist you with accomplishing your general objectives. At the point when you set objectives, you should establish:

  • The things you want to accomplish
  • When you want to meet your goals: 
  • How will you quantify the accomplishments 

To do this you will have to create S.M.A.R.T goals for your strategy: 

  • Specific: Your objectives are exactly what you need to accomplish. You would prefer not to set unclear objectives like, “get new clients,” but instead, “procure X amount of leads.” 
  • Measurable: At the point when you set objectives, you need to quantify whether you’ve achieved that objective. When you make an objective like, “get X amount of clients,” you can quantify what number of clients you acquire to check whether you’ve met that objective. 
  • Attainable: Numerous organizations commit the marketing error of defining objectives that aren’t practical. You wouldn’t set an objective to gain 200 leads if that isn’t doable for your business. Rather, expect to set competitive objectives, but not impossible ones. 
  • Relevant: Your objectives ought to be related to what you’re attempting to accomplish with your campaign and your business. You wouldn’t set an objective to get “X number of email subscribers” if you aren’t running an email campaign. Your objectives should consistently line up with what you need to achieve. 
  • Timely: When you set objectives, it’s essential that you set up a time period for accomplishing them. You need to give yourself a deadline for meeting your goals. Regardless of whether it’s weeks, months, or years, ensure your goals have a time period.

S.M.A.R.T objectives will assist you in making better targets for your digital marketing action plan. You will see increasingly successful results with your campaigns when you set objectives that you can quantify and complete.

3. Audit Current Web Marketing Strategies: 

If you need to improve your web marketing strategy process, you should review it. It’s vital to see how your campaign functions to know how you can improve it. You’ll need to take a gander at three unique sorts of media on your site: earned, owned, and paid: 

  • Earned media is any free media you get for your business. It’s the exposure that originates from your promotion and advertising endeavors. This media is any material or content written about your organization that you didn’t make. You’ll need to review your present earned media to perceive what number of reviews, awards, and articles you have for your business. By checking this area, you can perceive what you can do to acquire more earned media. 
  • Owned media is any media your organization claims. It’s media that has your name joined to it or any media that you made. This media incorporates blogs, social media profiles, your website, and any pictures you produce. With owned media, you’ll need to dissect your present procedures and check whether they are working for your business. Are individuals engaging with your social networking profiles, perusing your websites, or spending quite a while on your webpage, for example? It’s essential to investigate your owned media to perceive how it drives results for your business. You can check whether you have to make upgrades to your owned media to build engagement on your website.
  • Paid Media: Paid media, as the name proposes, is any media you pay to publicize your business. Your paid media generally includes paid advertisements, similar to pay-per-click (PPC) advertisements or social media promotions. When you run PPC promotions or social media advertisements, you pay to show up in front of leads you believe are keen on your business. Whenever paid media is a part of your promoting strategy, you’ll need to break down these strategies to perceive how they drive results for your business. It’s an extraordinary method to know whether your paid media endeavors are working. 


It’s fundamental to review your present marketing efforts to comprehend what’s driving outcomes for your business. You need to realize what’s working and what needs improvement. Reviewing your ongoing efforts will assist you in setting up your new digital marketing strategy for success. Inspecting likewise causes you to discover gaps in your strategies.

4. Decide On A Budget:


When establishing an effective digital marketing strategy framework it’s fundamental to know the amount you can spend and what assets you have for your campaign. You would prefer not to plan for an online marketing strategy that you cannot afford. To start with, you’ll need to set up a budget for your promoting endeavors. It’s best if you make a budget for each campaign. This division guarantees that every technique has a set financial plan, and you realize the amount you can spend on each one. In the event that you just have one spending plan for all your advertising endeavors, you may wind up over-investing into one online marketing strategy. Besides your financial plan, you’ll likewise need to set up your resources. People are one of your most fundamental assets. You should decide what number of individuals you need to work on your online promoting efforts. Another asset is tools. In the event that you have any marketing tools, similar to Google Analytics, that assist you with running or analyzing your campaign, you’ll need to factor that into your budget and means.


A digital marketing strategy is a significant part of helping your business develop. When you have a digital marketing action plan set up, you’ll keep your business focused on accomplishing your objectives. If you are looking to create an effective digital marketing plan for your business you’re at the right place. We at The SEO Agency have expert digital marketing consultants in India helping small to medium businesses achieve success online.


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