WordPress vs Shopify: For Your Ecommerce Website
Unlike in past years when you had to rent a developer to create a web store for you, numerous services allow you to create an eCommerce store with little to no knowledge of coding. Choosing the proper platform for a web store is not as easy as the sound of it. Mostly, all the eCommerce platforms label themselves as “the best” in the market, but it might not turn out to be true for your project. To assist you in creating an informed decision, we will take a deep dive into the two hottest eCommerce platforms that stand heads and tails above the rest and compare WordPress vs Shopify.
It is important to understand the main difference between Shopify and WordPress
This Canadian-based platform is popular for powering more than 800,000 e-commerce sites around the globe. It is renowned for allowing the user to focus on creating and developing their business without the concern to take care of any technical aspects of an eCommerce site, such as creating backups, enhancing security, or optimizing its performance. Shopify has everything included such as hosting, security, gateways, landing pages, payments, and such other things, making it a standard e-commerce platform. It provides flexibility by providing a vast range of free and paid for, well-designed, modern templates from which the online storeowners can choose.
A web tool permits you to create an e-commerce store without doing any coding. You do not get to hire a developer, and if you halt on any of the steps, Shopify will guide you by the hand. Furthermore, there is an enormous community of Shopify users and experts out there willing to assist if that is not enough.
With Shopify, you can sell all kinds of products, including physical items, digital downloads, drop shipped products, and even services. If you have a brick-and-mortar store, you will integrate it together with your Shopify store because of their Point-Of-Sale devices. If you are new e-commerce or just need a simple, turnkey solution, Shopify is certainly a solid option. It allows you to urge up and running quickly.
WordPress is an aggressively popular, open-source website building platform. It’s said to run some of the biggest sites out there. However, it is a surprise that WordPress was not built specifically with the purpose of e-commerce in mind. Rather, it is mainly designed to be an all-in-one solution for creating and managing content with a dynamic website. A part of the rational WordPress is such a well-liked CMS is because it is an extensively vast ecosystem of add-ons called a plug-in. These plug-in extend WordPress’s functionality in new and exciting ways allowing it to try far more than simply publish blog posts.
The plug-in, with a touch of labor, also integrated with any WordPress themes.
Therefore, you do not have to do heavy re-customization to convert your existing website into a very functional online store. WooCommerce is often downloaded free of charge. However, it also offers plenty of premium extensions to complement the location and expand the size of your business. WooCommerce is a WordPress plug-in you will use to show your website into an ecommerce store. That is one of the explanations; we chose to form this comparison on WooCommerce vs Shopify.
WordPress vs Shopify
This point states as one of the most important aspects of the WooCommerce vs Shopify comparison. One of the standout features of Shopify is its centralized management dashboard, where you will create order forms, accept payments, and monitor your business performance beat one place. To help you expand your market reach, this platform offers various sales channels like Instagram, Facebook Shop, Amazon, and eBay. With their 24/7 technical support via chat, email, phone, you can reach out to them If you run into any difficulties. This is definitely a positive feature since WooCommerce only provides limited support via ticket and an open forum. However, WordPress eCommerce turns out to be more flexible compared to its competitors as it offers highly customizable themes, automatic tax calculations, enhanced security options, and many free and paid official extensions. WooCommerce provides better customization options and offers more freedom that is creative. However, as it has limited support, it might take you a while to receive any assistance.
2. Easy to use
This point sums up to a question, are you willing to give up control over your site for the sake of convenience? Here, Shopify vs WordPress is a matter of Convenience vs Control. You’ll carefully need to consider this fact since Shopify and WordPress have different answers to this question. In this case, the ideal option would turn out to be on your level of technical knowledge and personal preferences. At Shopify, the interface is additionally clean and quite easy to navigate. The UI also makes it clear for you to choose different features like analytics, marketing, and more. Adding products is additionally easy and streamlined so you’ll be ready to set everything up and begin selling things in no time. Shopify gives you another advantage i.e it handles hosting for you. You won’t be bothered for picking a hosting service or installing any kind of content-management software since that’s done automatically. Within the convenience vs control spectrum, Shopify falls completely on the convenience end. Shopify makes things far more user-friendly.
If you have the basic knowledge of WordPress, starting the setup for WooCommerce won’t be an issue. Once you’ve set everything up, you’ll then have to install additional plug-ins to enable eCommerce for your website. At once, you have installed the acceptable plug-ins, and then you will be ready to start building your site. While it can be a little difficult for a beginner to manage, but once you get the hang of it you can create masterpieces. It falls on the opposite end of the convenience vs control spectrum, as you will have almost total control over your site at the value of simple use.
Shopify provides you with tiers from which you can choose accordingly. On top of the Shopify pricing monthly package, you will also pay transaction fees whenever you sell something. Shopify takes a cut of each transaction, and if payment gateways like PayPal or Stripe are employed, you might have to give additional transaction fees from them. Since the payment aspect can vary on your choice of the gateway, you will want to work out on handling that aspect.
Considering the WordPress pricing, you’ll want to purchase a couple of things like web hosting, a website name, a topic (if you select a premium one), and any premium plug-ins you would possibly use. Your choice of payment gateway will demand transaction fees once you make a purchase. So considering the price point, WooCommerce turns out to be the cheaper alternative. However, if you dig into buying premium themes and plug-ins, you might see the cost rising. Considering both the plan, you might somehow be paying equal amounts.
To find out if WordPress or Shopify is better, SEO also comes into play. Shopify does not face a problem with basic SEO practices like metadata and site copy. In addition, when it involves the design, Shopify themes stand to a reputation for clean code and natural linking structures, both of which playing an important role in search rankings.
Considering you are adding sufficient descriptions for products, home page copy, and other SEO-related items, you ought to be fine. A positive element of Shopify SEO is that it has fast loading pages and the stores are host on their huge infrastructure but you might have some issue in featuring a blog.
WordPress outsmarts Shopify as it is the best platform for blogging, which provides it a huge advantage for SEO. It turns out that Shopify has to host its blogs externally via WordPress. WordPress’s blogging capabilities involve both a comprehensive CMS for content management and specific SEO concerns like Metadata. WooCommerce on WordPress provides the choice to their users who don’t mind the legwork and ready to put efforts for an effective SEO giving WooCommerce an upper hand. Your SEO Company in Delhi can provide you better guidance in this aspect
It is clear that both Shopify and WordPress along with WooCommerce are prime considerations for any business, looking to sell online. When considering Shopify vs WordPress’s online presence, one can find many pros and cons. It would be safe to say that it totally depends on your choice and your content. If you are going for a startup website, blog, and are patient for your need for e-commerce, then WordPress should be your first preference. On the other hand, if your focus is solely on simply operating a web store then Shopify could rather be the simplest fit. All thanks to out of the box start, the immense number of templates available, stronger security, comprehensive support.
We do hope our Shopify vs WordPress comparison has helped clarify what both platforms need to offer and made your decision that tiny bit easier.